Hi, I’m HELS. I’ve spent years building cars, presenting automotive tv shows and travelling the world through car culture.

HELS grew from a simple idea: the cars we love are more than just horsepower - they’re memories. The posters on our bedroom walls. The magazines we wore out reading. The projects that taught us patience. The road trips we still talk about.

Every design starts as original artwork in my studio, inspired by real experiences, the cars I’ve helped build and the culture I’ve lived.

Thanks for being here.